Our Story
"At Qupid, our vision is to build a British brand that blends timeless modest fashion with responsible production, clothing that makes you feel good, and you can feel good about wearing".
ABOUT THE DESIGNER
My name is Khadija, and I founded Qupid at the end of 2023 whilst pregnant with my first child. Fashion has always been a passion of mine, but I often felt there weren’t enough options that allowed women to feel both elegant and modest. This inspired me to create a brand that celebrates style while staying true to personal values and beliefs.
"Fashion has always been in my blood. My family are clothing manufacturers, and I grew up surrounded by fabrics, machines, and the hum of the factory floor. From packing orders to working alongside designers and machinists, the factory has always felt like home. The people there aren’t just colleagues, they’re family I’ve known for over a decade".
OUR STORY
Since launching, our community has embraced every collection with love and support, selling out each drop and growing alongside us. This journey has been about more than just clothing, it’s about building a space where women feel seen, empowered, and connected.